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Service Innovation via Innovation Games®: A lecture powered by the Silicon Valley


This hands-on workshop is designed to provide participants a Framework of Service Systems and a method to develop ideas for Service Innovation. The Framework incorporates service provider, customer, service experience and their relationship with various stakeholders in the economic environment of Service Systems.  A fundamental tenet of the Framework is the importance of value co-creation by means of a variety of value propositions among the stakeholders from simple Service Systems to complex Service Value Networks. Participants will work in teams using the Framework with a set of tools on an exercise to develop Perspectives, identify Opportunities, and formulate Solutions in creating an Innovative Service System.

Suggested individual bring-alongs: 

  • Laptops 
  • Cameras 
  • USB memory stick